About Us

A country of 17,000 islands. A
coffee for each one.

Indonesia grows some of the most distinctive coffee on earth — and almost none of it leaves the country with a name attached. We change that.

Black Potion Coffee is a small-batch roastery sourcing and roasting Indonesian coffee with care and intention. Every batch is roasted fresh and crafted to highlight the character, comfort, and complexity of Indonesian coffee culture.

From our roastery to homes and cafes worldwide — no unnecessary complexity, just thoughtfully roasted Indonesian coffee made for everyday enjoyment.

2021

Company founded

Started our journey with a vision to create exceptional products.
2023

Top Brand

Launched our flagship product to great customer response.
2025

Expanded globally

First international shipping.

WHY BLACK POTION?

ROASTED TO ORDER

Your bag is roasted after you order — never sitting
on a shelf. Every bag carries its roast date.

NAMED FARMS, NAMED LOTS

We don't sell anonymous "Indonesian blend."
Every lot tells you the region, the altitude, the harvest year.

SHIPPED FROM SOURCE

We ship from Indonesia direct to UAE, Europe, and
worldwide. Fewer hands, fresher coffee, lower cost.

There's More to Our Coffee

From brewing tips to coffee stories, explore the ideas, people, and processes behind every cup.

READ OUR JOURNAL